Levis 501 : A Rebel without a cause.

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The Levis 501 Denim Jean's design was developed in the USA around 1872  it was first concived by the Miners in California and since then has become a wardrobe staple for millions of people.

Levis Strauss is credited for creating the modern "Jean", However in Europe " Genoese" was worn by Italian sailors, A blue fustian fabric.

It was imported into England in the 16th century and fustian is mentioned by Thomas Hardy and Charles Dickens.

Back to the brand and make in question, Levis was a native German and was already a successful trader,  He and a tailor named Jacob Davis patented a method of the weak point of work pants - Pocket corners and base of the fly could be reinforced by metal rivets.

Levis Strauss & Co where selling these innovative  new work pants to all types of Workmen, assigning the product number "501".


The patent went into public domain in 1891and other garments began imitating this method of reinforcing the weak points of the jeans.

Having got a pair of these for Christmas, They are one of the best quality and fitting jeans I have bought and will be looking at getting another pair in the future. Maybe a selvedge pair on oipolloi if I can afford it.

Levis 501.